![]() For a detailed account of Canadian Olympic Committee (nee Canadian Olympic Association) Marks, please visit the Canadian Trade-marks Database. See Olympic Marks for more information, Olympic MarksĬanadian Olympic Committee Marks (consisting of wordmarks and logos) are protected by Section 9 Official Marks status under the Trademarks Act and have also been offered special protection under the Olympic and Paralympic Marks Act. Use of the Olympic Brand in Canada is carefully controlled and must be authorized by the Canadian Olympic Committee. The Olympic Brand includes official marks or trademarks owned or licensed by the COC and IOC. ![]() The “Olympic Brand” is comprised of all of the names, phrases, marks, logos and designs relating to the Olympic Movement, the Olympic Games and Canadian Olympic Team including Olympic Games photography, logos, mascots, medals, wordmarks and official uniforms. Non-Olympic Rights Holders cannot create or imply an association to the Olympic Games, Olympic Movement or Canadian Olympic Team. Non-Olympic Rights HolderĪny organization that does not have an official relationship with the Olympic Movement has no right to associate with the Olympic Brand. Either way, ambush marketing is unfair because it allows the ambush marketer to benefit from an association with the Olympic Brand without providing financial support for the Olympic Movement. Unfortunately, those exclusive rights can be infringed by “ambush marketing” – marketing that capitalizes on the goodwill of the Olympic Movement by creating a false, unauthorized association.Īmbush marketing can be intentional – a tactic used by unscrupulous businesses to exploit the goodwill of the Olympic Brand – or inadvertent. Only official sponsors, licensees and partners of the Olympic Movement in Canada are allowed to suggest an affiliation or connection with the Olympic Movement or any Olympic Games. Definitions and Disclaimer Ambush Marketing
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